Written by experienced IB teachers and workshop leaders, this fully updated edition offers unrivalled coverage of the new 2014 syllabus. With the most comprehensive coverage of all the SL and HL topics, a special focus on concept-based learning helps you fully embed this new requirement - all the essential concepts are integrated at every stage, including change, culture and globalization. The only DP Business and Management text developed with the IB, rigorous exam support gives unrivalled insight into IB assessment and drives high achievement. Thoroughly matched to the IB philosophy and encouraging a truly outward-looking approach, case studies and TOK connections ensure a firm understanding of today's increasingly international business environment. *The most comprehensive coverage of the new 2014 syllabus, written by experienced IB teachers and workshop leaders *Completely overhauled to comprehensively build the in-depth subject knowledge learners need for success *Fully embed the new concept-based learning requirement, addressing all of the key concepts that underpin the new syllabus including change, globalization and culture *Keep learning fresh and develop truly outward-looking learners via relevant case studies and a strong international focus *Rigorously prepare learners for assessment, with the only assessment support directly from the IB driving high achievement *Thoroughly embrace the IB approach, with a strong focus on TOK, the learner profile *Fully comprehensive and directly supporting Study Guide cements all the key theory, for the best performance in assessment About the series: The only DP resources developed directly with the IB, the Oxford IB Course Books are the most comprehensive core resources to support learners through their study. Fully incorporating the learner profile, resources are assessed by consulting experts in international-mindedness and TOK to ensure these crucial components are deeply embedded into learning.
Martin Mwenda is based at the United World College of South Africa, where he teaches IB Diploma Business Management and Economics.
1.1 Introduction to business management ; 1.2 Types of organizations ; 1.3 Organizational objectives ; 1.4 Stakeholders ; 1.5 External environment ; 1.6 Growth and evolution ; 1.7 Organizational planning tools (HL only) ; 2.1 Functions and evolution of human resource management ; 2.2 Organizational structure ; 2.3 Leadership and management ; 2.4 Motivation ; 2.5 Organizational (corporate) culture (HL only) ; 2.6 Industry/employee relations (HL only) ; 3.1 Sources of finance ; 3.2 Costs and revenues ; 3.3 Break-even analysis ; 3.4 Final accounts (HL included) ; 3.5 Profitability and liquidity ratio analysis ; 3.6 Efficiency ration analysis (HL only) ; 3.7 Cash flow ; 3.8 Investment appraisal (HL included) ; 3.9 Budgets (HL only) ; 4.1' The role of marketing ; 4.2 Marketing planning ; 4.3 Sales forecasting (HL only) ; 4.4 Market research ; 4.5 The four Ps ; 4.6 The extended marketing mix of seven Ps (HL only) ; 4.7 International marketing (HL only) ; 4.8 E-commerce ; 5.1 The role of operations management ; 5.2 Production methods ; 5.3 Lean production and quality management (HL only) ; 5.4 Location ; 5.5 Production planning (HL only) ; 5.6 Research and development (HL only) ; 5.7 Crisis management and contingency planning (HL only) ; 6. Internal assessment ; 7. Extended essay ; 8. External assessment