Cambridge International AS and A Level Business Coursebook - 3rd edition
Author(s): Alistair Farquharson, Peter Stimpson
This revised set of resources for Cambridge International AS and A Level Business syllabus (from 2016 exams) (9609). Written by experienced authors, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; and case studies contextualise the content making it relevant to international learners. It provides thorough examination support for all papers with exam-style questions with each chapter and an extensive Paper 3 style case study with each unit. The student CD-ROM contains revision aids, further questions and activities. A Teacher's CD-ROM is also available.
>> This edition has now been replaced with a 4th edition, for use with the new 2023 syllabus. ISBN 9781108921220 <<
Product Information
Introduction; Unit 1. Business and its Environment: 1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. Business structure (A Level); 7. Size of business (A Level); 8. External influences on business activity (A Level); 9. External economic influences on business behaviour (A Level); Unit 2. People in Organisations: 10. Management and leadership; 11. Motivation; 12. Human resource management (HRM); 13. Further Human resource management (HRM) (A Level); 14. Organisation structure (A Level); 15. Business communication (A Level); Unit 3. Marketing: 16. What is marketing?; 17. Market research; 18. The marketing mix - product and price; 19. The marketing mix - promotion and place; 20. Marketing planning (A Level); 21. Globalisation and international marketing (A Level); Unit 4. Operations and Project Management: 22. The nature of operations; 23. Operations planning; 24. Inventory management; 25. Capacity utilisation (A Level); 26. Lean production and quality management (A Level); 27. Project management (A Level); Unit 5. Finance and Accounting: 28. Business finance; 29. Costs; 30. Accounting fundamentals; 31. Forecasting and managing cash flows; 32. Costs (A Level); 33. Budgets (A Level); 34. Contents of published accounts (A Level); 35. Analysis of published accounts (A Level); 36. Investment appraisal (A Level); Unit 6. Strategic Management: 37. What is strategic management? (A Level); 38. Strategic analysis (A Level); 39. Strategic choice (A Level); 40. Strategic implementation (A Level); Unit 7: 41. Preparing for your examinations (A Level); Index.
General Fields
- :
- : Cambridge Univ Pr
- : Cambridge Univ Pr
- : 3.3
- : 01 November 2014
- : 1.00000mm X 9.00000mm X 11.00000mm
- : 01 December 2014
- : books
Special Fields
- : Alistair Farquharson, Peter Stimpson
- : Paperback
- : 3rd Edition
- : English
- : 650.076
- : 2015371004