Cambridge IGCSE Business Studies - Borrington & Stimpson
Endorsed by Cambridge International Examinations for the latest syllabus, this new edition of the the market-leading text provides a true international perspective. This title has been endorsed by Cambridge International Examinations for the latest Cambridge IGCSE (0450) and Cambridge O Level Business Studies (7115) syllabuses. It includes a Student's CD-ROM with every book, offering additional questions and support throughout the course and ahead of exams. - Offers an international perspective through a wide range of up-to-date case studies - Reinforces understanding through a variety of activities and discussion points - Provides examination preparation with revisions questions and summaries throughout - Written in accessible language, but with plenty of detail for top-grade students Also available: Teacher's CD-ROM (9781444176520) containing guidance on teaching the course, unique digital resources and all the answers to the exercises in the Student's Book.
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An excellent and dependable resource for students of IGCSE which makes the subject very interesting and easy to learn. -- Mrs Manorama Subramanian
Introduction Section 1 Understanding business activity 1 Business activity 2 Classification of businesses 3 Enterprise, business growth and size 4 Types of business organisation 5 Business objectives and stakeholder objectives Case study (Paper 2 style) Section 2 People in business 6 Motivating workers 7 Organisation and management 8 Recruitment, selection and training of employees 9 Internal and external communication Case study (Paper 2 style) Section 3 Marketing 10 Marketing, competition and the customer 11 Market research 12 The marketing mix: product 13 The marketing mix: price 14 The marketing mix: promotion and technology 15 The marketing mix: place 16 Marketing strategy Case study (Paper 2 style) Section 4 Operation management 17 Production of goods and services 18 Costs, scale of production and break-even analysis 19 Achieving quality production 20 Location decisions Case study (Paper 2 style) Section 5 Financial information and decisions 21 Business finance: needs and sources 22 Cash-flow forecasting and working capital 23 Income statements 24 Balance sheets 25 Analysis of accounts Case study (Paper 2 style) Section 6 External influences on business acitivy 26 Government economic objectives and policies 27 Environmental and ethical issues 28 Business and the international economy Case study (Paper 2 style) Index
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