How to use this series
How to use this book
Introduction
Introduction to command words
Unit 1 Travel and tourism themes and concepts
1.0 Introduction
1.1 The changing nature of travel and tourism: Reasons people travel
Types of tourism
The changing structure of the travel and tourism industry
Travel and tourism destinations: Types of destination
The changing appeal of destinations to different external customer types
Changes in travel choices
1.3 Trends in travel and tourism: Changing global tourism flows
1.4 The growth of sustainable tourism: Sustainable tourism meanings
Reasons for the growth of sustainable tourism
1.5 Sustainable tourism in practice: the growth of ecotourism
Ecotourism products and services
Responsible and ethical tourism behaviours and practices
Sustainably managing tourism facilities
Impacts and attitudes
1.6 Customer service in travel and tourism: Providing customer service in travel and tourism
The importance of quality customer service
Ways of assessing customer service quality in travel and tourism
Unit 2 Planning and managing a travel and tourism event
2.0 Introduction: A virtual world
Planning and managing your own event
2.1 Working in a team: Overview of team working
2.2 Choosing your event: Feasibility studies and the areas to consider
Investigative methods
SWOT analysis
Risk assessment
Contingency planning
Financial and accounting methods
Approvals and legal considerations
Data protection
Explaining your choice of event and producing a mission statement
2.3 Producing a business plan for your travel and tourism event: Business plan
Timescales and planning
SMART Goals
Ways to monitor and evaluate the event
2.4 Preparing for the event: Formal letter and email writing
Preparation of financial accounts and collecting payments
Safety
Data protection and online security
Forms of marketing
Itinerary design
2.5 Running the event: Time keeping
Customer care and feedback
Problem solving
Evidence of the event
2.6 Evaluation and recommendations: Techniques to evaluate the event
Evaluation of the team
Personal reflection and self-evaluation
Ways of improving planning, preparing and running the event
Unit 3 Destination Marketing
3.0 Introduction
3.1 Defining the tourism market: Market research and analysis
The aims of market research and market analysis
Market research methods
Market analysis tools and techniques
Market segmentation
Visitor profiling
Product positioning
Review of the marketing mix
3.2 Building a destination brand: Reasons for branding a destination
Characteristics of an effective destination brand
Creating a brand identity
Strategies for launching the brand
3.3 Communicating the destination brand: Interdependent stakeholders in the destination branding process
Communication methods used to raise awareness of the destination's brand identity
Considerations for selection of communication methods
Different media used to communicate the destination's brand identity
3.4 Challenges in branding destinations: Branding challenges
3.5 Monitoring the effectiveness of the destination brand: Methods used to monitor the effectiveness of the brand
Monitoring resources invested and the results of marketing activities
Key performance indicators (KPIs) / measures of success
Unit 4 Destination development and management
4.0 Introduction
4.1
Organisations involved in destination management, their roles and priorities: Governments, ministries and National Tourism Organisations
Local authorities and regional tourism organisations
Non-governmental organisations (NGOs)
Commercial organisations
Destination Management Companies
4.2 Destination management: Destination management activities
Objectives of tourism development and management
4.3 Impacts of tourism: Economic impacts
Environmental impacts
Sociocultural impacts
Preparing for Assessment
Index
Glossary
Acknowledgements.